Forbes list of the most valuable NFL clubs
Forbes compiles the finances of all 32 NFL teams to produce an annual ranking of the best franchises in terms of valuation. The valuations are composed of the monetary worth of the sport, market, stadium deals, and brand.[1] These areas are supported by applying financial metrics such as debt and operating income to each one.[2]
Flagbearers of the Dallas Cowboys, the most valuable NFL team as of the 2020 NFL season.
The latest ranking reported that the Dallas Cowboys is the most valuable NFL franchise after the 2021 NFL season.[3] The fastest growing NFL franchise is the Buffalo Bills, with a 112.5% increase in valuation since the 2017 NFL season ($1.6 to $3.4 billion).[4][5] The Cowboys have held the title for the highest valuation since the 2007 NFL season, two seasons after the ranking began publishing.[6]
Several media outlets have referenced in related news or conducts analytic journalism when the ranking comes out, such as CBS and Sports Illustrated.[7][8] The NFL has recognized the annual ranking for the first time after the rendition based on the 2014 NFL season.[9] The report has also applied more context to NFL trends, such as the financial impact of Tom Brady signing with the Tampa Bay Buccaneers.[10] The signage has widely contributed to the franchise being the fastest growing within a year, with 29% as its 1-year increase from 2019 ($2.3 billion) to 2020 ($2.94 billion).[11]
Ranking
Rankings as of August 22, 2022 (2021 NFL season)[2]
| Rank | Swing[lower-alpha 1] | Team | Territory | Value[lower-alpha 2] | Change[lower-alpha 3] | Debt[lower-alpha 4] | Revenue[lower-alpha 5] | Operating Income[lower-alpha 6] |
|---|---|---|---|---|---|---|---|---|
| #1 |  | Dallas Cowboys |  Texas | $8 billion |  60% | 4% | $1.087 billion | $466 million |
| #2 | | New England Patriots |  Massachusetts | $6.4 billion | 68.4% | 3% | $651 million | $231 million |
| #3 | 1 | Los Angeles Rams |  California | $6.2 billion | 93.8% | 51% | $628 million | $203 million |
| #4 |  1 | New York Giants |  New Jersey | $6 billion | 81.8% | 8% | $584 million | $178 million |
| #5 | 2 | Chicago Bears |  Illinois | $5.8 billion | 100% | 2% | $520 million | $156 million |
| #6 | 1 | Washington Commanders |  Washington, D.C. | $5.6 billion | 80.6% | 13% | $544 million | $130 million |
| #7 | 1 | New York Jets | New Jersey | $5.4 billion | 86.2% | 10% | $519 million | $136 million |
| #8 | 2 | San Francisco 49ers | California | $5.2 billion | 70.5% | 5% | $575 million | $142 million |
| #9 | 9 | Las Vegas Raiders |  Nevada | $5.1 billion | 110.7% | 25% | $563 million | $116 million |
| #10 | | Philadelphia Eagles |  Pennsylvania | $4.9 billion | 78.2% | 4% | $547 million | $145 million |
| #11 | 2 | Houston Texans | Texas | $4.7 billion | 67.9% | 0% | $571 million | $211 million |
| #12 | 1 | Denver Broncos |  Colorado | $4.65 billion | 75.5% | 4% | $526 million | $143 million |
| #13 | 4 | Miami Dolphins |  Florida | $4.6 billion | 78.6% | 11% | $533 million | $160 million |
| #14 | 2 | Seattle Seahawks |  Washington | $4.5 billion | 74.4% | 4% | $518 million | $123 million |
| #15 | 3 | Green Bay Packers |  Wisconsin | $4.25 billion | 61.9% | 4% | $543 million | $138 million |
| #16 | 3 | Atlanta Falcons | .svg.png.webp){kind=small} Georgia | $4 billion | 53.8% | 24% | $506 million | $172 million |
| #17 | 2 | Pittsburgh Steelers | Pennsylvania | $3.975 billion | 53.8% | 5% | $494 million | $135 million |
| #18 | 1 | Minnesota Vikings |  Minnesota | $3.925 billion | 63.5% | 14% | $500 million | $141 million |
| #19 | 5 | Baltimore Ravens |  Maryland | $3.9 billion | 50.8% | 7% | $512 million | $127 million |
| #20 | 2 | Los Angeles Chargers | California | $3.875 billion | 70.3% | 21% | $491 million | $156 million |
| #21 | 8 | Cleveland Browns |  Ohio | $3.85 billion | 97.4% | 6% | $510 million | $90 million |
| #22 | 2 | Indianapolis Colts |  Indiana | $3.8 billion | 59.7% | 6% | $484 million | $100 million |
| #23 | 1 | Kansas City Chiefs |  Missouri | $3.7 billion | 76.2% | 1% | $495 million | $119 million |
| #24 | 4 | Tampa Bay Buccaneers | Florida | $3.675 billion | 83.8% | 5% | $492 million | $62 million |
| #25 | 4 | Carolina Panthers |  North Carolina | $3.6 billion | 56.5% | 6% | $501 million | $139 million |
| #26 | | New Orleans Saints |  Louisiana | $3.575 billion | 72.3% | 7% | $490 million | $125 million |
| #27 | | Tennessee Titans |  Tennessee | $3.5 billion | 70.7% | 10% | $481 million | $115 million |
| #28 | 3 | Jacksonville Jaguars | Florida | $3.475 billion | 67.1% | 9% | $471 million | $114 million |
| #29 | 3 | Buffalo Bills |  New York | $3.4 billion | 112.5% | 12% | $470 million | $83 million |
| #30 | 7 | Arizona Cardinals |  Arizona | $3.27 billion | 52.1% | 5% | $467 million | $112 million |
| #31 | | Detroit Lions |  Michigan | $3.05 billion | 79.4% | 8% | $452 million | $89 million |
| #32 | 2 | Cincinnati Bengals | Ohio | $3 billion | 66.6% | 4% | $462 million | $114 million |
Composition
A pie chart that represents the composition of valuation for the average NFL club.
Sport (69.1%)
Market (13.6%)
Stadium (11.2%)
Brand (6.1%)
| Team[lower-alpha 7] | Value[lower-alpha 2] | Sport[lower-alpha 8] | Market[lower-alpha 9] | Stadium[lower-alpha 10] | Brand[lower-alpha 11] |
|---|---|---|---|---|---|
| Dallas Cowboys | $8 billion | $2.967 billion | $1.814 billion | $1.648 billion | $1.570 billion |
| New England Patriots | $6.4 billion | $3.550 billion | $1.201 billion | $1.018 billion | $0.631 billion |
| Los Angeles Rams | $6.2 billion | $3.563 billion | $1.067 billion | $4.160 billion | $0.424 billion |
| New York Giants | $6 billion | $3.712 billion | $1.003 billion | $0.829 billion | $0.456 billion |
| Chicago Bears | $5.8 billion | $4.025 billion | $0.860 billion | $0.576 billion | $0.339 billion |
| Washington Commanders | $5.6 billion | $3.720 billion | $0.846 billion | $0.699 billion | $0.335 billion |
| New York Jets | $5.4 billion | $3.757 billion | $0.729 billion | $0.603 billion | $0.311 billion |
| San Francisco 49ers | $5.2 billion | $3.266 billion | $0.921 billion | $0.686 billion | $0.326 billion |
| Las Vegas Raiders | $5.1 billion | $3.273 billion | $0.742 billion | $2.000 billion | $0.405 billion |
| Philadelphia Eagles | $4.9 billion | $3.234 billion | $0.732 billion | $0.599 billion | $0.335 billion |
| Houston Texans | $4.7 billion | $2.971 billion | $0.775 billion | $0.636 billion | $0.318 billion |
| Denver Broncos | $4.65 billion | $3.195 billion | $0.692 billion | $0.469 billion | $0.294 billion |
| Miami Dolphins | $4.6 billion | $3.116 billion | $0.556 billion | $0.689 billion | $0.239 billion |
| Seattle Seahawks | $4.5 billion | $3.138 billion | $0.599 billion | $0.478 billion | $0.285 billion |
| Green Bay Packers | $4.25 billion | $2.828 billion | $0.605 billion | $0.445 billion | $0.372 billion |
| Atlanta Falcons | $4 billion | $2.856 billion | $0.476 billion | $0.401 billion | $0.267 billion |
| Pittsburgh Steelers | $3.975 billion | $2.908 billion | $0.514 billion | $0.390 billion | $0.163 billion |
| Minnesota Vikings | $3.925 billion | $2.834 billion | $0.504 billion | $0.375 billion | $0.213 billion |
| Baltimore Ravens | $3.9 billion | $2.752 billion | $0.534 billion | $0.388 billion | $0.225 billion |
| Los Angeles Chargers | $3.875 billion | $2.850 billion | $0.491 billion | $0.350 billion | $0.184 billion |
| Cleveland Browns | $3.85 billion | $2.728 billion | $0.526 billion | $0.395 billion | $0.201 billion |
| Indianapolis Colts | $3.8 billion | $2.839 billion | $0.447 billion | $0.333 billion | $0.182 billion |
| Kansas City Chiefs | $3.7 billion | $2.700 billion | $0.441 billion | $0.387 billion | $0.173 billion |
| Tampa Bay Buccaneers | $3.675 billion | $2.699 billion | $0.422 billion | $0.397 billion | $0.158 billion |
| Carolina Panthers | $3.6 billion | $2.593 billion | $0.453 billion | $0.384 billion | $0.170 billion |
| New Orleans Saints | $3.575 billion | $2.635 billion | $0.421 billion | $0.362 billion | $0.157 billion |
| Tennessee Titans | $3.5 billion | $2.630 billion | $0.405 billion | $0.328 billion | $0.136 billion |
| Jacksonville Jaguars | $3.475 billion | $2.662 billion | $0.332 billion | $0.343 billion | $0.138 billion |
| Buffalo Bills | $3.4 billion | $2.615 billion | $0.354 billion | $0.297 billion | $0.134 billion |
| Arizona Cardinals | $3.27 billion | $2.528 billion | $0.335 billion | $0.247 billion | $0.160 billion |
| Detroit Lions | $3.05 billion | $2.435 billion | $0.289 billion | $0.194 billion | $0.131 billion |
| Cincinnati Bengals | $3 billion | $2.346 billion | $0.316 billion | $0.214 billion | $0.124 billion |
Historical valuations
| Team | 2021 | 2020 | 2019 | 2018 | 2017 | 2016 | 2015 | 2014 | 2013 | 2012 |
|---|---|---|---|---|---|---|---|---|---|---|
| Dallas Cowboys | 8,000 | 6,500 | 5,700 | 5,500 | 5,000 | 4,800 | 4,200 | 4,000 | 3,200 | 2,300 |
| New England Patriots | 6,400 | 5,000 | 4,400 | 4,100 | 3,800 | 3,700 | 3,400 | 3,200 | 2,600 | 1,800 |
| Los Angeles Rams | 6,200 | 4,800 | 4,000 | 3,800 | 3,200 | 3,000 | 2,900 | 1,500 | 930 | 875 |
| New York Giants | 6,000 | 4,850 | 4,300 | 3,900 | 3,300 | 3,300 | 3,100 | 2,800 | 2,100 | 1,600 |
| Chicago Bears | 5,800 | 4,075 | 3,500 | 3,500 | 2,900 | 2,900 | 2,700 | 2,500 | 1,700 | 1,300 |
| Washington Commanders | 5,600 | 4,200 | 3,500 | 3,400 | 3,100 | 3,100 | 3,000 | 2,900 | 2,400 | 1,700 |
| New York Jets | 5,400 | 4,050 | 3,600 | 3,200 | 2,900 | 2,800 | 2,800 | 2,600 | 1,800 | 1,400 |
| San Francisco 49ers | 5,200 | 4,175 | 3,800 | 3,500 | 3,100 | 3,100 | 3,000 | 2,700 | 1,600 | 1,200 |
| Las Vegas Raiders | 5,100 | 3,415 | 3,100 | 2,900 | 2,400 | 2,400 | 2,100 | 1,400 | 970 | 825 |
| Philadelphia Eagles | 4,900 | 3,800 | 3,400 | 3,100 | 2,800 | 2,700 | 2,500 | 2,400 | 1,800 | 1,300 |
| Houston Texans | 4,700 | 3,700 | 3,300 | 3,100 | 2,800 | 2,800 | 2,600 | 2,500 | 1,900 | 1,500 |
| Denver Broncos | 4,650 | 3,750 | 3,200 | 3,000 | 2,700 | 2,600 | 2,400 | 1,900 | 1,500 | 1,200 |
| Miami Dolphins | 4,600 | 3,420 | 2,900 | 2,800 | 2,600 | 2,600 | 2,400 | 1,900 | 1,300 | 1,100 |
| Seattle Seahawks | 4,500 | 3,500 | 3,100 | 2,800 | 2,600 | 2,400 | 2,200 | 1,900 | 1,300 | 1,100 |
| Green Bay Packers | 4,250 | 3,475 | 3,100 | 2,900 | 2,600 | 2,600 | 2,400 | 2,000 | 1,400 | 1,200 |
| Atlanta Falcons | 4,000 | 3,200 | 2,900 | 2,800 | 2,600 | 2,500 | 2,100 | 1,700 | 1,100 | 933 |
| Pittsburgh Steelers | 3,975 | 3,430 | 3,000 | 2,800 | 2,600 | 2,500 | 2,300 | 1,900 | 1,400 | 1,100 |
| Minnesota Vikings | 3,925 | 3,350 | 3,000 | 2,700 | 2,400 | 2,400 | 2,200 | 1,600 | 1,200 | 1,000 |
| Baltimore Ravens | 3,900 | 3,400 | 3,000 | 2,800 | 2,600 | 2,500 | 2,300 | 1,900 | 1,500 | 1,200 |
| Los Angeles Chargers | 3,875 | 2,920 | 2,600 | 2,500 | 2,300 | 2,300 | 2,100 | 1,500 | 995 | 949 |
| Cleveland Browns | 3,850 | 2,600 | 2,400 | 2,200 | 2,000 | 2,000 | 1,900 | 1,500 | 1,100 | 1,000 |
| Indianapolis Colts | 3,800 | 3,250 | 2,900 | 2,700 | 2,400 | 2,400 | 2,200 | 1,900 | 1,400 | 1,200 |
| Kansas City Chiefs | 3,700 | 2,930 | 2,500 | 2,300 | 2,100 | 2,100 | 1,900 | 1,500 | 1,100 | 1,000 |
| Tampa Bay Buccaneers | 3,675 | 2,940 | 2,300 | 2,200 | 2,000 | 2,000 | 1,800 | 1,500 | 1,200 | 1,100 |
| Carolina Panthers | 3,600 | 2,910 | 2,600 | 2,400 | 2,300 | 2,300 | 2,100 | 1,600 | 1,300 | 1,100 |
| New Orleans Saints | 3,575 | 2,825 | 2,500 | 2,300 | 2,100 | 2,000 | 1,800 | 1,500 | 1,100 | 1,000 |
| Tennessee Titans | 3,500 | 2,625 | 2,300 | 2,200 | 2,100 | 2,100 | 2,000 | 1,500 | 1,200 | 1,100 |
| Jacksonville Jaguars | 3,475 | 2,800 | 2,500 | 2,300 | 2,100 | 2,100 | 2,000 | 1,500 | 965 | 840 |
| Buffalo Bills | 3,400 | 2,270 | 2,100 | 1,900 | 1,600 | 1,600 | 1,500 | 1,400 | 935 | 870 |
| Arizona Cardinals | 3,270 | 2,650 | 2,300 | 2,300 | 2,200 | 2,200 | 2,000 | 1,500 | 1,000 | 961 |
| Detroit Lions | 3,050 | 2,400 | 2,100 | 2,000 | 1,700 | 1,700 | 1,700 | 1,400 | 960 | 900 |
| Cincinnati Bengals | 3,000 | 2,275 | 2,000 | 2,000 | 1,800 | 1,800 | 1,700 | 1,400 | 990 | 924 |
Notes
- Movement of spots in the ranking from the 2017 NFL season to the 2021 NFL season.
- Value of team (in USD) based on current stadium deal (unless new stadium is pending), without deduction for debt (other than stadium debt).
- Change of valuation from the 2016 NFL season to the 2020 NFL season.
- Expressed as the percentage of valuation that is debt. Includes stadium debt.
- Revenue in USD.
- Earnings (in USD) before interest, taxes, depreciation and amortization.
- Financial data taken from each team profile on Forbes.
- Portion of franchise's value attributable to revenue shared among all teams.
- Portion of franchise's value attributable to its city and market size.
- Portion of franchise's value attributable to its arena.
- Portion of franchise's value attributable to its brand.
See also
References
- "Dallas Cowboys Profile". Forbes. Retrieved 27 March 2022.
- "The NFL's Most Valuable Teams (2022)". Forbes. Retrieved 23 August 2022.
- "The Business of Football List". Forbes. Retrieved 27 March 2022.
- "The NFL's most valuable teams in 2018 are..." local12 (WKRC). 28 September 2018. Retrieved 24 August 2022.
- "Buffalo Bills Forbes Profile". Forbes. Retrieved 24 August 2022.
- "Most Valuable NFL Teams 2005/2021". YouTube. Retrieved 27 March 2022.
- "Most valuable NFL franchises revealed". CBS. Retrieved 27 March 2022.
- "How much are NFL teams worth?". Sports Illustrated. Retrieved 27 March 2022.
- "The most valuable NFL franchises according to Forbes". NFL. Retrieved 27 March 2022.
- "Tom Brady Won't Retire From NFL Without A Mighty Stiff Arm". Forbes. Retrieved 27 March 2022.
- "Tampa Bay Buccaneers Profile". Forbes. Retrieved 27 March 2022.
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