Apurva Purohit

Apurva Purohit (born 3 October 1966) is an Indian Businesswoman[2] and author with over three decades of experience in the corporate world where she formed significant partnerships with private equity firms and promoters to build and scale up a diverse set of businesses - from early stage fledgling businesses, to setting up new ventures and to supervising turnarounds in mature and declining organisations.

Apurva Purohit
Born (1966-10-03) 3 October 1966
Chandigarh, Punjab, India
NationalityIndian
Alma materIndian Institute of Management Bangalore
Stella Maris College[1]
Occupation(s)Co-founder - Aazol Ventures Private Limited, Author
Websitehttps://www.aazol.in/

Apurva has recently launched Aazol Ventures Pvt Ltd,[3] a consumer products company which aims to create a market for traditional food items[4] made by self-help groups and micro entrepreneurs, by reconnecting Indian consumers with their roots and the local foods of their regions.

She is also an Independent director at Mindtree Ltd, L&T Technology services Ltd, Navin Fluorine International Ltd and Marico Ltd.

Apurva has been a leading voice[5] in the Indian business landscape advocating gender diversity, what ails it, and what organisations and leaders can do to improve this critical imperative. She is also the author of the two national bestselling books “Lady, You’re not a Man”[6] – the Adventures of a Woman at Work and "Lady, You’re the Boss"![7] Through her books, Apurva aims to empower women and encourage them to achieve their full potential.

Biography

Early life and education

Apurva has a bachelor's degree in Science (Physics) from Stella Maris College, Chennai and completed her master's degree in business administration from Indian Institute of Management Bangalore.[8] She was a state-level field hockey player and represented Tamil Nadu in the sport.

Career

She has worked across a variety of media businesses from radio to print to digital and was responsible for building and scaling up Radio City to become a leader in the FM radio space, and subsequently listing it on the stock exchanges in 2017, one of the most successful IPOs in those years. She was responsible for setting up Lodestar, which is today one of the largest media buying agencies in the country, and envisioning Times of India’s entry strategy into television, and has also worked on famed turnarounds like Zee TV and Mid-day, pivoting it from a traditional print business to a marquee and respected print and digital brand.

Under her people-oriented leadership and focus on building a great culture, one of her portfolio companies, Radio City was consecutively featured in the Great Place To Work survey for 7 years in India and amongst the Best Places to Work in Asia, and has become a case study on building high impact cultures which have a direct correlation on profitability.

Recognition

Over the years, Apurva has won multiple business awards and has been repeatedly named as one of the Most Powerful Women in Business as per the India Today Group and Fortune India.

  • She was amongst LinkedIn’s Top Voices and YourStory's[4] Top 10 digital Influencers of 2020.
  • She was recently awarded the Distinguished Alumni Award[9] from IIM Bangalore in 2022.
  • She has been ranked as one of the Top 30 Most Powerful Women in Business as per Business Today in 2016, 2018[10] and 2019.[11]
  • She was featured in Fortune India's Most Powerful Women in Business list 2018,[12] 2019[13] and 2020.[14]
Apurva Purohit receiving the 'Most Powerful Women in Business' by Business Today magazine in September 2018

Bibliography
  • Lady, You're Not a Man!: The Adventures of a Woman at Work[15]
  • Lady, You're the Boss!: The Adventures of a Woman at Work – Part 2[16]

Personal life

Apurva is married to Sanjay Purohit [17][18] and has a son Siddharth Purohit.[19] She lives in Mumbai. She is an avid sports follower and represented Tamil Nadu in hockey in 1984–1987.[20]

References
  1. "Power Couple Apurva & Sanjay Purohit". outlook business. 25 May 2015. Retrieved 25 September 2017.
  2. "LinkedIn page".
  3. "Bringing Ajji's Foods To Your Table". femina.in. Retrieved 7 February 2023.
  4. "Apurva Purohit | YourStory". YourStory.com. Retrieved 6 April 2022.
  5. BLoC, Team (1 March 2022). "Hear it from the Boss Lady Apurva Purohit". BLoC. Retrieved 7 February 2023.
  6. "It is not about the glass ceiling, it is about the leaky pipeline- Apurva Purohit, Jagran Prakashan". Business World. 23 August 2017.
  7. "Apurva purohit, launches her second book - 'lady, you're the boss!'". adgully. 28 September 2019.
  8. "Breaking new ground comes naturally to her". iimb.
  9. "You are being redirected..." www.iimb.ac.in. Retrieved 6 April 2022.
  10. "Most Powerful Women". fortune india. 2018.
  11. "Business Today honours 'Most Powerful Women' who broke the glass ceiling in corporate India". Business Today. 2019.
  12. "The Most Powerful Women In Business 2018". Business Today.
  13. "Most Powerful Women". Fortune India.
  14. "Most Powerful Women". Fortune India.
  15. "It is not about the glass ceiling, it is about the leaky pipeline- Apurva Purohit, Jagran Prakashan". Business World. 23 August 2017.
  16. "Apurva purohit, launches her second book - 'lady, you're the boss!'". adgully. 28 September 2019.
  17. "Women leaving jobs after marriage and kids do a disservice, says Apurva Purohit of Jagran Prakashan Group". Business Today. 23 September 2019. Retrieved 7 February 2023.
  18. Business, Outlook. "Outlook Business | Power couple - Apurva & Sanjay Purohit". www.outlookbusiness.com/. Retrieved 7 February 2023. {{cite web}}: |last= has generic name (help)CS1 maint: url-status (link)
  19. "Joining Purohit is her son, Siddharth, co-founder of Aazol, who found his calling here given his serious interest in the environment". Business Today. 26 March 2022. Retrieved 7 February 2023.
  20. "Lessons from Hockey | Chak de style".
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